On my drive to work, I heard the new song “Suit and Tie”, and apart from the Jay Z insert, I couldn’t help but be reminded of The Bee Gees and JT’s stint on SNL as Robin Gibb on “The Barry Gibb Talk Show” with Jimmy Fallon. The song had the feel of the 1970s and Justin’s smooth vocals made it seem like this wasn’t produced in the 2013 era of Ke$ha, Taylor Swift and other painful singers that produce the same song with different lyrics.
So are we moving backwards? In a good way? They say history has a way of repeating itself and we’ve all heard allusions to classic songs in current ones, but could THE Justin Timberlake be the influence that makes it cool? Bruno Mars is doing something similar with his new hit song, “Locked Out of Heaven” and sounding suspiciously like a song from The Police (Pre-Sting becoming “Sting”).
There seems to be a trend showing us that what’s old is new again. Whether it be music, the countless numbers of 90s Pinterest boards and blogs I’ve seen pop up, or the recent article in the New York Times about Pinball making a comeback (I was always horrible at the game and prefer Pacman but I digress).
How do you take something old and make it cool again? Especially if it has fallen out of “coolness”. If you have a product that’s not as constantly present and gorgeous and George Clooney, how do you attract fans or customers to a 51 year old product?
Depending on the product, this could change but to make something old new again, you don’t necessarily have to reinvent it but instead, repackage it. How is this tradition, this older product relevant in today’s society? What makes it stand out besides the fact that it’s classic and has a heritage? When you think of how your service or product can fit into the modern lives of today’s society, I think you’ll find your answer as to how to put new life into it.




